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    挖掘產品或技術的內在價值并將其與市場需求對

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      當醫學與美學相遇,會擦出怎樣的火花?在前不久舉辦的2018年中國設計紅星獎頒獎典禮上,一款獲獎的一次性眼科手術刀可以告訴你答案:這款一次性手術用具,外形簡潔流暢,手柄采用環保塑料,圓潤舒適,不僅可以提高醫生操作體驗,助力手術操作,而且,一次性廢止方式還可避免一些不合理使用一次性手術器械造成的病毒交叉感染危害。

      “工業設計作為技術和使用之間的橋梁,將純粹的技術轉化為產品,并進一步發展自身價值形成商品。它的意義在于挖掘產品或技術的內在價值,并將其與市場需求對接。”北京市科委工業設計促進中心主任陳冬亮對經濟日報記者說。

      在陳冬亮看來,設計師,不僅僅是美工。“如果一項設計只注重外在的形式,而忽略了科技的發展,這樣的設計是沒有生命力的。工業設計必須和新技術、新材料融合發展,與時代脈搏共同跳動。”

      FEP-BY系列高能聚焦超聲腫瘤治療機的誕生就是借助工業設計完成科技成果轉化的典型案例。2001年,我國首臺高能聚焦超聲腫瘤設備原型機研制成功,但該成果一度停留在功能的臨床檢測階段,無法達到醫療產品的使用要求。將樣機變成產品,北京工業設計促進中心組織相關機構進行治療機的設計研發工作,利用“需求創意化—創意概念化—概念視覺化—視覺工程化—工程實物化—實物產品化—產品商品化”的流程,實現科技成果向現實生產力的轉化。最終,這一當時“整體性能國內領先、機械結構顯著完善、造型與國際主流設計風格接軌”的醫療設備“新物種”順利誕生,并帶動相關研發企業在納斯達克上市,完成了“中國制造”到“中國智造”的蛻變。

      這就是工業設計的力量。一個好的設計價值幾何?美國工業設計聯合會的一項調研顯示,工業設計每投入1美元,銷售收入將增加1500美元。“從現實意義出發,工業設計已成為企業科學技術生產力和商品競爭市場之間起決定性作用的中介導向環節,是科技成果產業化鏈條中的關鍵環節。國內外許多成功經驗證明,工業設計是實現科技成果向現實生產力轉化的必要手段,更是市場主體參與競爭、創造價值的有效途徑。”陳冬亮表示。

      從單純注重外觀,到集成材料、工藝、色彩、功能、服務,秉持“設計讓生活更美好”的理念,如今,在紅星獎頒獎典禮上,可以看到越來越多有風度更有溫度的產品。

      此次獲獎的華為P20 Pro手機就是個例子。新萬博體育采用優雅的設計融合精致的工藝,將藝術與科技匯于精妙的體驗,整體形象與材質以及內在質量相互呼應,配合人工智能攝影技術,華為P20 Pro成為全球首款后置3顆攝像頭的人工智能手機。智慧芯片、合理的整機尺寸及舒適的握持手感,更是讓產品成為集智慧與實用為一體的典范。

      “在2006年創立之初,紅星獎參評作品,大多以家電家居用品為主;而今,參評作品已經涵蓋了尖端科技、精工制造、生活創意、人工智能等生產生活的方方面面。”陳冬亮說,如何在新時代條件下推動設計讓人民生活更美好,正是中國設計紅星獎正在思考的問題,也是未來努力的方向。(經濟日報 記者 沈慧)

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