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    36氪首發 「Wel鯨魚輕煙」獲Pre-A輪千萬元融資計劃

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      原標題:36氪首發 「Wel鯨魚輕煙」獲Pre-A輪千萬元融資,計劃打造輕健康新零售產品體系

      36氪獲悉,主打智能健康的電子煙品牌「Wel鯨魚輕煙」(所屬杭州鯨魚煙網絡科技有限公司)已于近日全資收購「杭州輕煙科技」,同時鯨魚輕煙完成了 Pre-A 輪千萬元人民幣融資。本輪融資完成后,鯨魚輕煙計劃在未來 3 年內投入數十億構建輕健康新零售體系。

      成立于 2015 年 11 月的杭州輕煙科技有限公司此前主要致力于線下消費品渠道的建設,在全國多省市范圍內擁有的線下網絡渠道。

      據Wel鯨魚輕煙官方信息顯示,品牌即將上市兩款新產品,一款是換彈輕煙,煙桿可充電重復使用(與近期發布的「FLOW福祿」產品相似),煙油中加入尼古丁鹽以代替傳統香煙的尼古丁,不含焦油等不健康廢料;另一款是即拋輕煙,這款產品類似于一次性香煙,抽完后即可丟棄,煙油部分與換彈輕煙相似。兩款產品都擁有多種口味。

      Wel鯨魚輕煙認為,煙油小煙可以杜絕二手煙的產生,且作為替煙產品能夠解決吸煙人士的部分健康焦慮;對于戒煙人士來說,逐步減少尼古丁含量是戒煙過程中的重要步驟,新萬博體育,鯨魚輕煙為此推出了不同尼古丁含量的產品,煙民可根據不同時期按需更換,以此配合替煙過程。

      聯合創始人邱懿武表示,“Wel鯨魚輕煙定位于‘輕煙’品類,比 IQOS 類烤煙更健康。此外,團隊在工業設計、研發和供應鏈的有多年經驗,接下來會將重心放在品牌和渠道的建設,未來兩年,產品預計將覆蓋 10 萬個線下售賣點。目前,Wel鯨魚輕煙的供應商體系,同時也是蘋果、小米等高端電子產品的供應商,在規模化生產、自動化程度和品質一致性上有一定競爭優勢。”

      Wel鯨魚輕煙希望采用自研的線上線下新零售IT平臺,結合 C2M 的個性化運營,打造一個“輕健康新零售體系”。未來,企業將打通電子煙的線上線下銷售渠道,對用戶進行精準分析、精細運營,用數據輔助建設新零售渠道。值得一提的是,鯨魚輕煙也將打造輕健康社區,打造基于輕煙等健康產品和相應健康人群的社區生態體系。

      關于公司發展計劃,對方表示,未來一年將針對不同需求人群推出具備針對性的產品線和子品牌,并發揮數據價值,為不同消費群體提供服務。同時,公司也在與國內著名高校聯合研發下一代霧化技術和煙油新配方,拓展藥品和食品領域的霧化應用。

      鯨魚輕煙的核心團隊孵化于云造科技,有來自于阿里、東芝、農夫山泉、4A公司以及電子煙行業多年資深人士等,團隊在工業設計和硬件產品有多年經驗,累計獲得 20 多項國際設計大獎。

      聯合創始人邱懿武此前曾創辦「云馬智能電動車」,是國內電單車品牌的早期創業者,保持著淘寶眾籌單品過 2000 萬的品類銷售記錄,且該項目曾獲得過順為、高通、富士康、真格等多家一線機構千萬美金投資。返回搜狐,查看更多

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