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    歡迎光臨本站?新萬博體育|皇家馬德里贊助商|官網

    鍛壓機

    吳亮:松下智能馬桶蓋將扮演新萬博體育“身

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      2015年經濟學家吳曉波一篇文章《去日本買只馬桶蓋》引爆了國人對智能馬桶蓋的關注和消費熱潮,近三年智能馬桶蓋銷量逐步攀升。根據權威機構的數據,2017年國內智能馬桶蓋市場銷量達到420萬臺,同比增長35.5%,銷售額達到83.3億,同比增長32.2%。2018上半年,國內市場銷量達到250萬臺,預計2018全年內銷有望超過500萬臺。

      作為較早布局中國市場的外資品牌,松下在國內智能馬桶蓋市場經過長期耕耘已經在產品與技術研發、用戶研究、市場推廣等方面積累了豐厚經驗和競爭優勢。

      松下家電(中國)有限公司總經理吳亮日前接受中國家電網記者采訪時介紹,從1979年第一臺產品算起,松下生產智能馬桶蓋已經整整40年了,是全世界生產智能馬桶蓋時間最長的企業之一。這也讓松下擁有了相比其他企業而言更深的技術累積,比如獨特的納米水離子除菌、雙風道快速烘干、節能導航功能,以及一體機的泡沫凈功能、體脂和尿液檢測等。同時,延續了松下百年以來制造家電的嚴格標準,我們的產品在品質上也是經得起時間的考驗的。除此之外,有賴于在華經營多年所建立起的完善的經銷商和服務網絡,我們在售后服務方面也有著比較大的優勢。

      眾所周知,智能馬桶蓋的爆發與消費人群對品質健康生活的追求有緊密聯系,參與市場競爭的企業能否成功推廣產品,關鍵還在于是否給消費者帶來健康提升、舒適體驗的用戶體驗。

      如何針對不同的人群提供更好的用戶體驗?“關鍵在于挖掘不同人群在日常生活中使用時的現實需求”,吳亮介紹了松下對用戶研究的經驗,“像老人一般視力和記性不太好,普通智能馬桶蓋的操作對他們來說過于復雜,另外子女對于他們在衛生間里獨處也不是特別放心,因此我們推出的長輩機系列特別對遙控器的按鍵做了簡化和放大設計,方便老人們操作。同時還在產品上增加了呼叫提醒的功能,來避免老人獨處發生意外時無法獲得幫助的現象。還有我們最近推出的健康一體機,也是針對現在的人越來越普遍的肥胖以及腎臟疾病問題,設計了體脂檢測和尿液檢測兩大功能,希望更好地幫助他們管理健康。”

      據吳亮介紹,2014年,松下智能馬桶蓋銷量也只有7萬臺左右,經過近幾年的推廣普及,目前松下智能馬桶蓋在國內銷量接近50萬臺。松下每年都會拿出10%營銷額投入產品研發中。

      2019年,松下依然會把提升消費者的使用體驗,滿足他們多樣化的需求作為重中之重。在智能馬桶蓋方面,將推出全新的“雙瞬間產品”。所謂的雙瞬間,就是在以往溫水瞬間加熱的基礎上增加了便圈的瞬間加熱功能,用戶即開即用,方便的同時也更為節能;此外,還將推出全新的智能衛浴產品魔鏡,它能夠與健康一體機實現物聯,讓消費者更方便地管理健康,新萬博體育。同時也會帶來天氣、音樂、新聞、影視等豐富的娛樂功能。未來,松下將以魔鏡為中心,背靠物聯網技術,打破單一空間的局限,與廚房、客廳、新萬博體育!臥室等其他生活空間共同形成一個完整的智能家居生態體系。

      吳亮強調,未來松下智能馬桶蓋將繼續以“大健康”為發展方向,充當“身體數據入口”這一角色,實現與社區醫院、養老院、美容院等外部機構的無縫對接,從而為消費者提供更加全面的健康服務。同時,還將作為衛浴空間的核心產品,聯合松下其他的產品共同為消費者創造更加人性化、整體化的智能衛浴體驗。(明彥華)

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