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    鍛壓機

    新萬博體育智能馬桶蓋市場:多因素推動 將開

    文字:[大][中][小]

      2019年1月15日,“健康理念+高端產品 享好蓋 過好年——中國智能馬桶蓋高峰論壇”在京召開。從論壇上獲悉,2018年智能馬桶蓋市場繼續保持高速增長的勢頭,其中線%。在市場熱度升溫、龍頭企業推進、新國標實施等有利因素推動下,智能馬桶蓋市場將開啟新一輪增長高峰。

      據中怡康時代研究有限公司生活電器事業部研究總監哈曉磊介紹,2018年,智能馬桶蓋市場無論從關注度還是熱度看,均保持升溫態勢。在市場關注度方面,微信熱度傳播頻繁,搜狗指數攀升;而在市場熱度方面,也是持續升溫,需求逐步放量,拉動市場擴張。

      中怡康數據顯示, 2018年線上智能馬桶蓋(含智能一體機)銷售量為125萬臺,同比增長99%,銷售額為32.4億元,同比增長68.9%,智能馬桶蓋市場繼續保持高速增長的勢頭。而2017年兩項同比增長數據只有18%、27.4%。

      線上市場銷售大幅增長,一方面得益于國內各大電商平臺的推動。如京東,一直致力于對智能便蓋的大力推廣。另一方面也得益于行業領先企業,如松下等品牌的引領和市場推廣。

      另外,從智能馬桶蓋市場的產品結構看,已回歸產品初體驗。2018年智能便蓋的線上市場銷量占有率提升,已達60.5%,而智能一體機的線%。

      智能便蓋的核心功能也不斷滲透,產品性價比優質。中怡康數據顯示,噴嘴自潔、新萬博體育,噴嘴移動清洗、即熱式等核心功能的占比均有不同程度的提升。

      與日本1.8億人口,智能馬桶蓋滲透率76%;韓國0.5億人口,智能馬桶蓋滲透率達50%的數據相比,我國13.7億人口,智能馬桶蓋目前滲透率僅為1%,市場發展空間廣闊。

      經過近幾年的混亂競爭和洗牌,智能馬桶蓋行業得到了極大程度的凈化。北京中怡康時代市場研究有限公司生活電器事業部總經理吳紅表示,大量雜牌企業出局,智能馬桶蓋市場已從混亂的導入期開始進入良性發展階段。

      龍頭企業在拉動,二線品牌在跟進,將會開啟市場新一輪增長高峰。中怡康數據顯示,智能馬桶蓋行業集中度上行,領先品牌馬太效應明顯。2018年,松下 、東陶、科勒等前十品牌的合計市場份額已達78.9%,而2017年這一數據為68.3%,提升10.6個百分點。

      近年來,智能馬桶蓋的品質也不斷提升,國家監督抽查合格率已經提高到90%以上。而GB/T 23131《家用和類似用途電坐便器》新國標即將出臺,將進一步為智能馬桶蓋行業新一輪的發展保駕護航。中國家用電器研究院測試計量研究所魯建國所長表示,在新國標的引導下,智能馬桶蓋產品會進一步在好用、耐用、健康、環保等方面得到提升。

      針對未來智能馬桶蓋的技術升級方向,中國家用電器研究院院長助理 知電CEO 梅曉春分析認為,未來的技術競爭將主要集中在健康化、舒適化、醫療極、智能化四個方面。

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