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    歡迎光臨本站?新萬博體育|皇家馬德里贊助商|官網

    寫真機

    媒體新萬博體育談中國手機打敗蘋果三星:靠

    文字:[大][中][小]

      參考消息網1月7日報道 德媒稱,對蘋果、三星和其他知名智能手機生產商而言,這可能并不愉快:市場不再增長,中國生產商對它們構成的競爭與日俱增。

      德國《商報》1月2日的文章首先用正在全世界布局的中國手機品牌“一加”的成功來說明:中國產品不只是便宜。

      按照原計劃,一加公司應該于去年的10月30日在美國紐約向廣大觀眾介紹新的6T機型。但蘋果公司事前打破了計劃:它邀請人們在同一天參加其發布會。

      一加公司在深圳總部召開緊急會議后決定:必須提前舉行發布會。“董事會在討論中存在很大分歧”,聯合創始人兼首席執行官劉作虎接受《商報》記者采訪時說。但他看不到除此之外的替代選項。蘋果公司將所有注意力吸引到自己身上的風險很大。

      劉作虎知道,目前智能手機行業的實力對比是怎樣的。但他也知道,一加正在書寫驚人的成功故事。2013年,這位經理人與搭檔裴宇一同創辦了這家公司。那時,諾基亞放棄了移動電話業務,摩托羅拉這樣的品牌正在艱難求生,除三星以外沒有一家安卓手機生廠商能夠盈利。今天,三星這個品牌不僅聞名于中國,在西方也有許多支持者。

      然而實力對比正在發生變化:一加、OPPO、華為和小米這類在中國國內市場早已廣為人知的品牌現在正向全球擴張。報道稱,通過物美價廉的硬件,它們正在令三星、索尼以及蘋果等大牌舉步維艱。英國市場研究公司CCS洞察公司的分析師本·伍德觀察發現:“它們利用本土市場的規模創造國際成功所需要的活力。”

      報道指出,現在時機十分有利。經過多年創新以后,技術目前陷入停滯——用過兩年的手機幾乎不比新機型差多少。這樣一來,即使在富裕的工業國家價格也日益成為決定性因素。反正在印度、巴西或印度尼西亞等新興工業國,中國品牌早已憑借低價手機成為最佳選擇。這一點從數據上就能發現。2017年,智能手機市場首次萎縮;2018年,最好的結果也不過是維持原樣。市場研究公司高德納咨詢公司表示,2018年第三季度智能手機的銷售量增加了1.4%,達到3.89億部。但是,從中受益的幾乎只有中國生產商:如果沒有華為和小米,那么該季度的銷量將總體下跌5.2%。

      高德納咨詢公司調研部門負責人安舒爾·古普塔寫道:“借助實惠的智能手機、經過改進的拍攝功能和高分辨率顯示器,中國知名生產商在新興工業國家的銷售量明顯提升了。”華為借此成為了世界第二大生產商。OPPO、vivo和一加手機也在國外市場崛起。

      在這個過程中,一加是從小目標開始的。創始人計劃第一年售出3萬部手機。但是,2014年4月發布的第一代手機到當年年底就售出大約100萬臺。“相當一部分訂單來自硅谷。”劉作虎說,新萬博體育!“我們于是知道,這個技術園注意到了我們。”之后的幾種機型也大獲成功。2017年底,公司銷售額共計15億美元。對一家創業還不到5年的公司而言,這個結果是可觀的。

      一加的成功不僅局限于中國。在印度等國家,該企業已經取代了蘋果或三星的地位。今年,它很可能在美國取得突破。

      “一加的成功建立在多個因素的基礎之上”,分析師伍德觀察說。那包括卓越的產品、有競爭力的價格和吸引人的營銷。他說,今天的智能手機十分接近,這增強了消費者嘗試三星等手機以外的產品的決心;另外,“中國品牌的成功,尤其是華為的成功積極地改變了人們的認識。”這一點從6T上也能體現出來。CNET科技門戶網站寫道:它提供了“配備高速處理器和卓越攝像頭的硬件”,明顯低廉的價格也相當具有競爭力。

      伍德說:“一些中國生產商咄咄逼人的價格政策最終讓競爭對手憂心忡忡。”小米恰好正在用小米8 Pro等機型施加壓力。伍德說:“提供換購項目和折扣的趨勢似乎正是對此作出的回應。”他說,三星尤其不堪重負,蘋果尚且能在這一趨勢中保全自身,但高昂的價格正鼓勵顧客尋找替代品。“這到底會有什么效果,我們還需拭目以待。”

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